Sankalp Saxena
B2B SaaS Content Marketer, Product Storyteller & Freelance Writer
Sankalp Saxena is a B2B SaaS content marketer, product storyteller, and freelance content writer currently driving the editorial voice for Zingmatrix. With over four years of experience, Sankalp has written over 150 articles, blogs, and product-focused resources covering SaaS, B2B technology, e-commerce platforms, and related areas. He follows a customer-focused content approach to ensure content aligns with customers' needs.
He believes, "Understand the product before you write about it." This mindset allows Sankalp to write content that is relevant for technical and business decision-makers and builds trust while driving conversions.
While working at previous companies like Content Beta, Leadzilla, and InsiderApps, he consistently delivered well-researched blog posts, articles, and product content. Now at Zingmatrix, he plays an important role in our content strategy through his writing.
Education
- Blue Bird Senior Secondary School
High School (Science Stream) | 2015 – 2017
Activities: Basketball, Science Projects, Chemistry Competitions
- Neehar Meera International School
Intermediate (Science Stream) | 2017 – 2019
Subjects: Physics, Chemistry, Mathematics, English, Physical Education
Expertise
- B2B SaaS Content Strategy
- Product Storytelling
- SaaS Onboarding & Feature-Launch Content
Experience
- Currently working with Zingmatrix as a B2B SaaS Content Marketer/Writer.
- Started his content writing career with Digibulls, where he wrote product reviews and blogs.
- Worked with ImpulseChitra as a Content Manager and managed a team of writers.
- Sharpened his SaaS content writing skills at Contlo, working on content ideation and SaaS offerings.
- Wrote SaaS product feature content as a B2B SaaS Content Marketer for three months.
- Worked at Leadzilla in a SaaS Content Writer position for five months.
- Contributed as a Content Marketer at Content Beta for a year, delivering multiple blog posts that reached top Google rankings.
